et your chance to buy yourself a 1964 Rolex Day-Date, the Presidents watch! This beautiful Rolex Day-Date, cased in yellow gold, is fitted on a full golden jubilee President bracelet. The dial, a stepped yellow golden pie-pan, gives this piece unparalleled character and makes you smile forever.

If we are talking about icons of watchmaking one cannot forget the Rolex President Day Date. The Rolex Day-Date was released in 1956. The Rolex Day-date was the first watch to have an Day and date complication. On the top of the dial, a date aperture; and at three o’clock, a date display, complete with the classic Rolex cyclops. The Day Date was available in white gold, yellow gold, rose gold and platinum. After the introduction of the “Rolex President 1803” bracelet, featuring a concealed clasp, the popularity of the “Day Date” soared, quickly becoming Rolex’s most popular watch.

In the late 50s and 60s Rolex advertised the Oyster Day Date watch as a watch worn by the leaders of the world. They marketed in advertisements these watches with slogans like: “Men who guide the destinies of the world wear Rolex watches”. Due to this marketing strategy it became the watch to wear if you would have made it. It looked amazing. It was a very expensive watch, and the case and bracelet were completely made out of gold.

Although he wasn’t the first president to own a Day-Date, Lyndon B. Johnson was undoubtedly the first world leader to contribute to the its reputation as the watch of presidents and world leaders. The Day Date quickly came to represent accomplishment, since Rolex watches having been worn by some of the most accomplished men in the world. The watch eventually earned the nickname “the Presidents’ watch,” as several United States presidents, including Franklin Roosevelt, Dwight David "Ike" Eisenhower John F. Kennedy, Lyndon B. Johnson, Richard Nixon, Gerald Ford, and Ronald Reagan, are all known to have worn a Rolex. Initially, the tern “President” referred to the type of bracelet attached to the Day Date. However, it soon came to commonly refer to the entire timepiece.

This example is a really nice looking reference 1803. This caliber is the non-quick set version. What sets this Day-Date apart from the rest are the dial of the watch in combination with its pointy three dimensional hour markers and its sword or obelisque hands.

In production since 1956, the Day-Date is one of the most recognizable Rolex watches ever made. With its elegant, simple dial layout and fluted bezel, the reference 1803 is a favorite of Wrist Icons and of past U.S. Presidents. In addition to being a cultural symbol of the watch world, this Day-Date is complemented by a period-correct jubilee president bracelet. This example has a English date disc..

This particular watch has just undergone a full service. This work was carried out by our Rolex authorised watchmaker using Rolex parts.

As with all of our pre-owned watches at WRIST ICONS this watch comes with a full 12 month warranty with ourselves that will be invoked from the day of purchase.

rand: Rolex
Model: Day-Date
Reference: 1803
Gender: Uni-sex
Year: 1964
Material: 18kt yellow gold
Dial Color: 18 kt yellow gold
Dimensions: 36 mm
Watch Movement: automatic
Bracelet/Strap: 18kt yellow gold
Box/Paper: Handmade Leather Travel Pouch
Condition: Excellent
Price 11.000 euros
More info on https://www.wristicons.com/rolex-day-date-1803-18kt-yellow-gold-president.html