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My gut feeling is that they're not above board.
They claim to be authorised retailers. Clearly they are not as they sell via the internet.
The site is BRAND NEW which should always cause perhaps a little concern.
The prices are absolutely rediculous. VAT is 17.5% and not in fact 21% as suggested. Take the Omega SMP chronometer. RRp here is £1100. Take off VAT and a further 30% and we reach a price of £630 or so. They sell it for just over £400.
When the maths don't add up I ask questions too.
My gut feeling is that something is wrong.
Go to an authorised retailer on the street. Sure you pay more but you know what you're getting, you know it's real, you have peace of mind and you can fall back on Rolex if anything goes wrong.