I think that one of the appeals of the Heuer brand is its connection to motorsport.
And while I have a soft place in my heart for Jo Siffert, and respect Steve McQueen's sense of style, there's a huge roster of legendary F1 drivers once sponsored by Heuer.

Juan Manuel Fangio (5 times world champion)
Alain Prost (4 times)
Ayrton Senna (3 times)
Niki Lauda (3 times)
Emerson Fittipaldi (2 times)
Mika Hakkinen (2 times)
Mario Andretti (1 time)
Phil Hill (1 time)
Jochen Rindt (1 time)
Jody Scheckter (1 time)
Gilles Villeneuve
Jacky Ickx
Clay Regazzoni
Carlos Ruetemann
Juan Pablo Montoya
and
Kimi Raikkonen, who won the first race of the post-Schumacher era a couple of weeks ago.

I'm sure there are others I'm missing (Stirling Moss? Schumacher?) but the list above represents 22 world driving championships and hundreds of grand prix wins.
Do we know (or care) which watches these guys wore?

Might be an interesting addition to the site.

best
allen