John
I figured that Kimi's tag deal disappeared when he left McLaren (as with Montoya). But he's a Heuer alum, and that means that Alonzo should be added to the list. Make it 25 titles...and counting. (And remember F1 proper is only 56 years old)
I know Schumacher is an Omega guy, but I saw a reference to Schumacher and Heuer in some semi-official release on the web.
best
Allen

: Kimi was a Tag Heuer sponsor, but has now been
: superceded by Alonso and Hamilton. Tag's F1
: section still lists him, but other sections
: of the website have been updated. I'm sure
: he'll disappear shortly, due to the
: Tag/McLaren/Mercedes relationship.

: Schumacher has been an Omega ambassador since
: 1997. Unclear if he'll remain one. Ferrari
: themselves have an official line of Officine
: Panerai watches. (drool)

: One a side note, I noticed that post-race, Kimi
: was a wearing a 3 register chrono with a red
: face, but I could not identify what it was.