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First Chronomatic Ad (That I Can Find)


Just for fun, here is the first original print ad that I have been able to find for Heuer's Caliber 11 / Chronomatics . . . from the October 1969 issue of MotorSport.

Describing the durability of the new Chronomatics, the ad states, "In other words, it's built to last a very long time. After all, we wouldn't expect you to spend £77.10.0 on a chronograph more than once in a lifetime".

Those were the good old days!!

Jeff


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