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I Know Very Little About this Era / Back from the Brink


Thanks, David. And you are correct about the company history during the era of the first quartz watches. I know little about this era, and people do seem to shy away from studying and writing about this period. It was much more fun with Siffert, McQueen and Lauda . . . less fun when it seemed that the company would fail.

Some day, maybe we can explore this era . . . the near-death / back from the brink experience!!

Jeff

++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++++

: Good work Jeff.

: An era that I find interesting- but one which is still
: uncomfortable to discuss in many ways- is the story of how the
: company survived the quartz revolution. I was fascinated at the
: collectors summit to hear that in the early 1980's 9/ 10 time
: pieces sold were timers and not watches. Most of us don't have a
: great love for these quartz models, or the Chrono's of the 80's
: and 90's, but without them, the company and brand would be dead
: for sure.

: Not many industry sectors basically die (Swiss chrono
: watch-making), only to rebound a decade later and go from
: strength to strength. A great story!

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Wikipedia Entry on TAG-Heuer
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I Know Very Little About this Era / Back from the Brink
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