About the Price Guide -- Not "Misleading"

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About the Price Guide -- Not "Misleading"

In Response To: yep ()

with all due respect to the critics, I will stand behind the Price Guide as being accurate (as of its September 2007 date) and useful (for someone who knows what he is reading), and certainly not "misleading". It is stating approximations of values for the very best samples of these watches, as of September 2007. The real point of the Price Guide is not to provide the values of particular watches, that will be accurate on a current or perpetual basis, but to give the hierarchy of Heuer values, and approximations of values, as of a point in time.
to keep it updated would be a full time job; to pull out the dollar values, and use only a relative scale (AAAA, AAA, AA, etc.) would take away much from its usefulness; to give relative values and then publish some sort of multiplier or index, becomes very complicated. I believe that most users, who will take a couple of minutes to read the introduction, will understand the Price Guide and find it useful. Most people will understand that if their stock portfolios are down 40%, and the value of their home is down 30%, and there is a worldwide recession, then these September 2007 values for the Heuers require some adjustment.
Maybe you can call the Price Guide "outdated" or "stale", but not "misleading" for the user who will take a couple of minutes to understand what it is (and what it is not).
Jeff

++++++++++++++++++++++++++++++++++++++++++++++++++++

: One Ford LCD sold a week ago for 1350 euro. (price guide says
: $3,500 to $4,500)

: And a Diver 100 sold a couple months ago for $3000K (price giude
: says $4,500 to $6,000)

: I admire Jeff's effort to make a price guide, but I think with a
: brand like Heuer, when relatively very few samples change hands
: each year, it is an impossible task and in some ways misleading