I love heuer, but for me (personally) the todays tag heuer watches are only second row. its also positioned like this as brand. So first row high value brands are now in focus: like rolex: was at a party recently and may be the only guest without a rolex deep sea..hundreds of them on mens wirsts...which is also stupid..but for me an indication that I think into right direction.

So waht to do? think to introduce:

- limited watch lines
- also some high price segments: you did it with the rose gold carrera
- why not introducing a "military" line with black and green pvd coated autavia? limited of course
- and yes inovative movements like the v4
- why not having a "sub brands" for all of this: a "vintage line" and a "jet set line"
- special designers or VIP's do the design and co-branding: may be nice for womens lines

Of course your turnover is gnerated by the "price fighters" but you pull alot with the aboves "high value lines"...

However I am in B-2-B marketing and in your world you either know already all of this and/or its B-2-C and it works completelly different. However as a collector I have strong emitions ...so that is waht you ned to gnerate now.

ape aka www.heuerautavia.com