Not per se related to Heuer, but in honor of Blomsday I thought it is fitting to make note of Ulysses and the surreal way it deals with time. At once a glorious extrusion of a single day and a parallel fable to a grand epic, I can't think of another novel that celebrates the simple chronology of a day in such grand fashion.

There are cars and Heuers, scotch and Heuers, cigars and Heuers, and for those of you who haven't ventured there, I recommend Joyce and Heuers. Maybe we even have a forum member who lives near 7 Eccles...