RARE COLLECTION OF HEUER WATCHES FOR SALE AT BONHAMS TO CELEBRATE
TAG HEUER’S 150TH ANNIVERSARY

Bonhams is proud to announce the sale of the ‘Haslinger Collection’ of fine and rare Heuer watches on Wednesday 15 December at Bonhams New Bond Street, London. We are honoured to be working in partnership with TAG Heuer for this very special sale to celebrate its 150th Anniversary.

Paul Maudsley, Director of the Watch Department comments, ”These 81 watches in the collection represent the ‘best of the best’ which is why TAG Heuer are happy to showcase highlights of them as part of their anniversary celebrations. The watches range in value from £1,500 to £15,000.”

This museum-quality single owner collection has been built up with the aim of representing the best of Heuer. Comprising over one hundred lots, it includes many of the most iconic models such as the Silverstone, Autavia, Carrera, Daytona and Monaco. Many are new-old-stock and as such represent a once in a lifetime opportunity to acquire some of the finest examples of their type.

TAG Heuer have also created a unique watch especially for this auction. It is based on the newly launched Silverstone model and the dial will incorporate Jack Heuer’s signature, a true one-off for the discerning collector. All proceeds will be donated to the Green Cross International charity. Arno Haslinger will also donate his original Silverstone to be auctioned for this cause and Bonhams will add a further 20% to the hammer price and an additional £5,000 in support of the charity.

Prior to arriving in London for auction in December, a selection of highlights from the collection will be on display as part of the TAG Heuer 150th Anniversary world tour, which is launching at the Basle Watch Fair on 18th March and finishing at the Paris Motor show, 2nd – 17th October. Selected highlights will also be at the following Bonhams Worldwide Events: Les Grandes Marques a Monaco, 30th April; Aston Martin and Related Automobilia, Newport Pagnell, 22nd May; Goodwood Festival of Speed, Chichester, 2nd July and Goodwood Revival, Chichester, 17th September.

For further press information please contact Katherine Boyle on 0207 468 8363 or Katherine.boyle@bonhams.com / press@bonhams.com

www.bonhams.com/watches

Notes for Editors
Bonhams
Bonhams, founded in 1793, is one of the world's oldest and largest auctioneers of fine art and antiques. The present company was formed by the merger in November 2001 of Bonhams & Brooks and Phillips Son and Neale UK. In August 2002, the company acquired Butterfields, the principal firm of auctioneers on the West Coast of America. Today, Bonhams offers more sales than any of its rivals, through two major salerooms in London: New Bond Street, and Knightsbridge, and a further five throughout the UK. Sales are also held in San Francisco, Los Angeles, Carmel, New York and Boston in the USA; Toronto, Canada; and France, Monaco, Hong Kong and Dubai. Bonhams has a worldwide network of offices and regional representatives in 25 countries offering sales advice and valuation services in 57 specialist areas. By the end of 2009, Bonhams had become UK market leaders in ten key specialist collecting areas. For a full listing of upcoming sales, plus details of Bonhams specialist departments, go to www.bonhams.com (February 2010).

Arno Michael Haslinger
Arno Michael Haslinger has been collecting Heuer watches for many years. Alongside vintage watches, his other passion is for motor sports. After studying at the Vienna University of Economics he pursued a career in the luxury and automobile industries; working in Frankfurt, Paris and London. He was previously in the Chairman’s Team of Ford’s Luxury Arm ‘Premier Automotive Group’ consisting of the luxury car brands Aston Martin, Jaguar, Land Rover, Lincoln Mercury and Volvo. He has recently written the definitive guide to Heuer watches.

TAG Heuer
In 2010, TAG Heuer proudly celebrates 150 years of pioneering Swiss watchmaking. Founded in Saint-Imier in 1860 by Edouard Heuer, TAG Heuer has set many major milestones of high-end watchmaking, especially in the field of chronographs and ultimate precision. Today, one of the largest and most desired brands in the luxury watch industry, the Swiss legend draws upon its active engagement in the world of sports to create the most accurate timing instruments and watches in the world. TAG Heuer is the first watchmaker to master luxury chronographs with an unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a second. From the Olympic Games in the 1920s to its role as official timekeeper for the legendary Indy 500 race, with accuracy at 1/10,000th of a second, TAG Heuer, in a constant quest for innovation, excellence, performance and prestige, continues to aim ever higher. This is reflected in its quarter-century partnership with F1 team Vodafone McLaren Mercedes, its 7-year partnership with 2008 Formula 1 World Champion, Vodafone McLaren Mercedes driver Lewis Hamilton, and his new teammate , 2009 Formula 1 World Champion Jenson Button. TAG Heuer, more than ever, epitomizes prestige and performance through active partnerships with Hollywood icon Leonardo DiCaprio and Bollywood star Shah Rukh Khan, LPGA star Suzann Pettersen and WTA tennis champion Maria Sharapova. TAG Heuer is a privileged member of the Fondation de la Haute Horlogerie (FHH), the most exclusive club in the Swiss watchmaking industry. The newest addition to the TAG Heuer legacy is the Calibre 1887, an in-house, Swiss manufactured, integrated column-wheel chronograph movement that pays tribute to the original Heuer oscillating pinion of 1887, one of the brand's first patents and a major benchmark in modern watchmaking. From March through October 2010, TAG Heuer's revolutionary and ecologically conscious "Odyssey of Pioneers" exhibit, the first-ever round-the-world trip in a 100% electric car designed specifically by Tesla Motors for TAG Heuer, will showcase in Olympic flame fashion the brand's past, present and future collections across 15 key cities of the world.

Paul Maudsley
Paul Maudsley joined Bonhams in 1998 as a cataloguer for sales of clocks and watches at Knightsbridge. In 2000 he instigated separate sales for each category, and was appointed Head of Watches. Since then Paul has transformed Bonhams’ Watch Department into the UK’s market leader for specialist watch auctions, and now look after auctions in London, New York and Hong Kong.