Rich

See press release, below.

: I am in a meeting now; will write more later; I imagine that this
: will be the subject of much discussion over the next six months.
: It may also be include soome hints about the re-issue of the Red
: Silverstone!!

: Jeff

: +++++++++++++++++++++++++++++++++++++++++++++++++++++++

:

: RARE COLLECTION OF HEUER WATCHES FOR SALE AT BONHAMS TO CELEBRATE
: TAG HEUER’S 150TH ANNIVERSARY

: Bonhams is proud to announce the sale of the ‘Haslinger
: Collection’ of fine and rare Heuer watches on Wednesday 15
: December at Bonhams New Bond Street, London. We are honoured to
: be working in partnership with TAG Heuer for this very special
: sale to celebrate its 150th Anniversary.

: Paul Maudsley, Director of the Watch Department comments, ”These
: 81 watches in the collection represent the ‘best of the
: best’ which is why TAG Heuer are happy to showcase highlights
: of them as part of their anniversary celebrations. The watches
: range in value from £1,500 to £15,000.”

: This museum-quality single owner collection has been built up with
: the aim of representing the best of Heuer. Comprising over one
: hundred lots, it includes many of the most iconic models such as
: the Silverstone, Autavia, Carrera, Daytona and Monaco. Many are
: new-old-stock and as such represent a once in a lifetime
: opportunity to acquire some of the finest examples of their
: type.

: TAG Heuer have also created a unique watch especially for this
: auction. It is based on the newly launched Silverstone model and
: the dial will incorporate Jack Heuer’s signature, a true
: one-off for the discerning collector. All proceeds will be
: donated to the Green Cross International charity. Arno Haslinger
: will also donate his original Silverstone to be auctioned for
: this cause and Bonhams will add a further 20% to the hammer
: price and an additional £5,000 in support of the charity.

: Prior to arriving in London for auction in December, a selection of
: highlights from the collection will be on display as part of the
: TAG Heuer 150th Anniversary world tour, which is launching at
: the Basle Watch Fair on 18th March and finishing at the Paris
: Motor show, 2nd – 17th October. Selected highlights will also
: be at the following Bonhams Worldwide Events: Les Grandes
: Marques a Monaco, 30th April; Aston Martin and Related
: Automobilia, Newport Pagnell, 22nd May; Goodwood Festival of
: Speed, Chichester, 2nd July and Goodwood Revival, Chichester,
: 17th September.

: For further press information please contact Katherine Boyle on
: 0207 468 8363 or Katherine.boyle@bonhams.com /
: press@bonhams.com

: www.bonhams.com/watches

: Notes for Editors
: Bonhams
: Bonhams, founded in 1793, is one of the world's oldest and largest
: auctioneers of fine art and antiques. The present company was
: formed by the merger in November 2001 of Bonhams & Brooks
: and Phillips Son and Neale UK. In August 2002, the company
: acquired Butterfields, the principal firm of auctioneers on the
: West Coast of America. Today, Bonhams offers more sales than any
: of its rivals, through two major salerooms in London: New Bond
: Street, and Knightsbridge, and a further five throughout the UK.
: Sales are also held in San Francisco, Los Angeles, Carmel, New
: York and Boston in the USA; Toronto, Canada; and France, Monaco,
: Hong Kong and Dubai. Bonhams has a worldwide network of offices
: and regional representatives in 25 countries offering sales
: advice and valuation services in 57 specialist areas. By the end
: of 2009, Bonhams had become UK market leaders in ten key
: specialist collecting areas. For a full listing of upcoming
: sales, plus details of Bonhams specialist departments, go to
: www.bonhams.com (February 2010).

: Arno Michael Haslinger
: Arno Michael Haslinger has been collecting Heuer watches for many
: years. Alongside vintage watches, his other passion is for motor
: sports. After studying at the Vienna University of Economics he
: pursued a career in the luxury and automobile industries;
: working in Frankfurt, Paris and London. He was previously in the
: Chairman’s Team of Ford’s Luxury Arm ‘Premier Automotive
: Group’ consisting of the luxury car brands Aston Martin,
: Jaguar, Land Rover, Lincoln Mercury and Volvo. He has recently
: written the definitive guide to Heuer watches.

: TAG Heuer
: In 2010, TAG Heuer proudly celebrates 150 years of pioneering Swiss
: watchmaking. Founded in Saint-Imier in 1860 by Edouard Heuer,
: TAG Heuer has set many major milestones of high-end watchmaking,
: especially in the field of chronographs and ultimate precision.
: Today, one of the largest and most desired brands in the luxury
: watch industry, the Swiss legend draws upon its active
: engagement in the world of sports to create the most accurate
: timing instruments and watches in the world. TAG Heuer is the
: first watchmaker to master luxury chronographs with an
: unsurpassed precision of 1/10th, 1/100th and 1/1,000th of a
: second. From the Olympic Games in the 1920s to its role as
: official timekeeper for the legendary Indy 500 race, with
: accuracy at 1/10,000th of a second, TAG Heuer, in a constant
: quest for innovation, excellence, performance and prestige,
: continues to aim ever higher. This is reflected in its
: quarter-century partnership with F1 team Vodafone McLaren
: Mercedes, its 7-year partnership with 2008 Formula 1 World
: Champion, Vodafone McLaren Mercedes driver Lewis Hamilton, and
: his new teammate , 2009 Formula 1 World Champion Jenson Button.
: TAG Heuer, more than ever, epitomizes prestige and performance
: through active partnerships with Hollywood icon Leonardo
: DiCaprio and Bollywood star Shah Rukh Khan, LPGA star Suzann
: Pettersen and WTA tennis champion Maria Sharapova. TAG Heuer is
: a privileged member of the Fondation de la Haute Horlogerie
: (FHH), the most exclusive club in the Swiss watchmaking
: industry. The newest addition to the TAG Heuer legacy is the
: Calibre 1887, an in-house, Swiss manufactured, integrated
: column-wheel chronograph movement that pays tribute to the
: original Heuer oscillating pinion of 1887, one of the brand's
: first patents and a major benchmark in modern watchmaking. From
: March through October 2010, TAG Heuer's revolutionary and
: ecologically conscious "Odyssey of Pioneers" exhibit,
: the first-ever round-the-world trip in a 100% electric car
: designed specifically by Tesla Motors for TAG Heuer, will
: showcase in Olympic flame fashion the brand's past, present and
: future collections across 15 key cities of the world.

: Paul Maudsley
: Paul Maudsley joined Bonhams in 1998 as a cataloguer for sales of
: clocks and watches at Knightsbridge. In 2000 he instigated
: separate sales for each category, and was appointed Head of
: Watches. Since then Paul has transformed Bonhams’ Watch
: Department into the UK’s market leader for specialist watch
: auctions, and now look after auctions in London, New York and
: Hong Kong.