Hi Mika.
Too bad your last name was not Hakkenen cause then it would be worth a LOT more.LOL Although your watch has a special logo on the dial, my opinion is that I would not collect it. IMVHO, the new Tag design is not really very attractive and that long term, they will never be as collectable as pre TAG watchs.

My suggestion is to sell it as quickly as possible before this F1 season unfolds as the West McLaren team is not going to do well at all and thus the intrinsic value of your watch is going to be diminished.

I would recommemd collecting the much more desirable Omega brand Schumacher commemorative watches if you want a watch with racing history.

You can try selling it on www.timezone.com, www.watchnet.com or ebay.