Here are two scans, from the article, "Did He Lose the Plot", by Eoin Young, from the August 2010 issue of MotorSport. The article is about the movie, Le Mans.

In the top photo, we see Eion Young with Steve McQueen . . . pretty easy to identify Young's Carrera 45 Dato, isn't it!!

In the second photo, we see someone [maybe some reader can identify the gentleman?] addressing the drivers. I'm not sure who this is, but it seems that he is wearing one hell of a good looking Carrera, Reference 2447NS.

The more we see period photos from the golden era of racing, the more we see that the Heuers were the ones worn by the drivers (and the journalists and filmmakers, as well).

Jeff

+++++++++++++++++++++++++++++++++++++++

: Here is a great column from Motor Sports magazine, in which they
: introduce the theme of their August 2010 issue, "1970, Year
: Zero for the Modern Age". The column is interesting, and it
: has also attracted some interesting comments. In one of the
: comments (copied below), someone makes the point that January 1,
: 1968 was actually "the absolute turning point" for
: motor racing, as that is when car advertising / sponsorship was
: fully allowed for the first time.

:
: http://www.motorsportmagazine.co.uk/2010/06/24/1970-%e2%80%93-a-year-of-change/

: As you might expect, the magazine has an excellent article about
: the filming of Le Mans, and if you get the 10X loupe on the
: printed pages, you will spot some great looking Heuers in the
: photos that accompany this article.

: We often discuss the parallel universes of motor sports and
: watches; this discussion of 1970, as "year zero" of
: the modern era in motor sports, has many parallels in the world
: of vinatge watches, with the introduction of the automatic
: chronographs (in 1969) and the filming of Le Mans (in 1970).

: So tell me . . . what is "Year Zero" for the vintage
: Heuers (or perhaps for today's collectors of the vintage
: Heuers)? Would year zero be 1969/1970, with the intorduction of
: the Caliber 11 (and related chronographs, Siffert and McQueen)?
: Or maybe a few years earlier, when they put the names
: "Autavia" and "Carrera" on the dials?

: Jeff

:
:

:
:
: +++++++++++++++++++++++++++++++++

:

: Mike Kavanagh: June 25th, 2010 11:40am
: There have been many ground zeroes in F1 – and motor racing as a
: whole – but the absolute turning point was January 1st, 1968,
: the day on which car advertising/sponsorship was fully allowed
: for the first time. Immediately, F1 (and most other forms of
: motor sport) became a business, and stopped being a sport. If I
: remember correctly (I usually don’t), the Lotus Tasman cars
: were the first British cars to carry advertising in the Gold
: Leaf colours. The decision to allow this overt commercialism
: changed everything and leads directly to F1 (and others) today.
: Whether we treat this one decision as ground zero is a matter of
: individual opinion. But, while 1970 was a year of substantial
: and substantive change, 1968 was the year that a single decision
: changed everything – forever.