Here is an interesting article on building the ultimate watch collection. Part One of the series covers the "dress watch".

http://www.askmen.com/fashion/trends_500/586_the-dress-watch-build-the-ultimate-watch-collection.html

Here is the opening of the article:

Rumors of the wristwatch’s death have been greatly exaggerated. Sure, a watch is an anachronism in this age of ubiquitous cell phones and computers that display the time. Yet the centuries-old art of horology continues to capture the imagination, fascination and yes, the money, of men around the world.

If you set out to build a collection of wristwatches, there are several types that should be included -- the dress watch, the chronograph, the dive watch, the complication watch, the vintage watch, and the modern haute horology watch. This series will cover each of these genres in detail and offer up our picks for the ultimate example of each. We don’t expect everyone to agree with us, so feel free to tell us your choices. Just don’t expect us to agree with you.

Jeff