It is sad and if a watch is mis described then that's not on.

However a small caveat, if the new buyer is purchasing via the web then they do have the best research tool ever made to do their homework!

This watch was being discussed on here and questions had been asked.

As you say, big money for a 'bitsa' as we say in the Classic Porsche scene.

: Are people stupid? Or do they just not care if they buy a part bin
: watch as NOS? It's easy to do a quick research on Google to see
: what kind of movement that is correct to a 844.

: Take a look:
: http://cgi.ebay.com/ws/eBayISAPI.dll?ViewItem&item=370426837087&ssPageName=STRK:MEWAX:IT

: Yesterday a Heuer diver ref. 844/3 sold for USD 1 107.00 on Ebay.
: The seller was Watchmeister'n known for some questionable
: Heuers.

: This diver was sold as NOS. But the hands is non Heuer replacements
: of the wrong type. The crown is to small, of wrong type and
: signed TagHeuer. And finally the movement is a new TagHeuer
: signed ETA 2428. It's is clearly NOT the vintage ETA 2872 it
: should have been. It's even stamped 93 on the rotor witch dates
: it to 1993.

: Someone has just paid USD 1100.00 for a nice Heuer case and dial.
: He still misses original hands, crown and movement if he wants a
: original 844.

: This is clearly NOT a NOS Heuer 844 diver.

: I feel sad for the one that bought this.

: This summer wee have seen two Heuer diver break the USD 1000.00
: mark. Both has been part bin watches claimed to be NOS. They are
: great if you need some parts, but these prices is just crazy.