They release this as a concept trying to see how public think. They have already released three in the UK but with significant price tag of 7 thousand odd pounds and they are very big indeed. Tag tend to release a smaller version and expect to hit the showroom sometime by the end of 2004. According to my friend who work inside the studio, the technology would not be as good as Microtimer standard which is on the digital side so people would expect to pay around 2000 pounds which is fairly reasonable price for what it has offered. Good luck fox !