Post the 'i' era they were nothing compared to their valuation and innovation these days.

: Team:

: For an article that I am writing, I am needing some examples of
: "brands" that have either (a) had some good years and
: some bad years, and (b) brands that have been consistently
: strong over the decades.

: In the first category, I think of the Scheaffer pen and the Ford
: Mustang. They each produced some excellent products (1930s for
: the Schaeffers and 1960s for the Mustangs), followed by some bad
: years -- we saw some $2.00 Scheaffers in the 1980s and 1990s; we
: saw some absolutely awful Mustangs in the 1980s, for example.

: In the second category, it seems that some automotive brands have
: maintained excellence over the decades; same for some watch
: brands . . . but I am less interested in this phenomenon. More
: interested in the great to awful category, as described above
: for the Scheaffers and Mustangs.

: When was the last time that you saw what used to be a fine brand,
: and shed a tear that the name was now used for an awful product?
: Cars; pens; knives; guns; audio equipment; clothes; shoes . . .
: any other categories of products or collectibles?

: Thanks for any suggestions.

: Jeff