I would have to disagree with you on that one:) The flaw that doomed the 928 from the beginning was that it was marketed as a replacement to the 911. Everyone expected it to be a 911 and it wasn't it was better. It was Porsche's first clean sheet design and 20 years ahead of everything else. I could go on but I will refrain;) In the spirit of full discloser I currently own 2 928s and have had 911s and 944s.

I think a great example of a brand falling is Fender guitars and amps. In 64 or 65 CBS bought Fender and made a bunch of changes to speed up production and increase profits. In the collectable guitar world a pre CBS Fender is much more desirable than a post CBS.

: For me Porsche's dubious period was with the introduction of the
: 928 in the very late 70s

: Not only a flawed model but hailed as the future and a replacement
: for Porsche's stalwart - the 911

: To examine that strategy now seems laughable!

: The 928 has very few classic followers years later and could have
: signed the end of Porsche is they hadn't seen the error of their
: ways.

: I would also argue that their more recent diversion into utility
: vehicles and the like could also be seen as a strange one
: however the sales performance of these new models would counter
: my argument!