Below, we have discussed brands that either (a) went from great to awful [Kodak and Pan Am] or (b) went from great to weak and then returned to great again. In this later category, I am interested in the products that fueled (or at least marked) the rebirth. Apple probably provides the clearest example, with the "i" products resulting in a rebirth of the company. But what are some other products that fueled the rebirth of a brand? Was there one Audi that had this effect or was the rebirth more gradual? Has Motorola returned to glory with the Android phones?
Thanks in advance for any suggestions!!
Jeff