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Great slice of history with the Heuer/Dealer relationship

Wow, what a great little piece of history..

And, your watch is lovely, beautiful patina, and looks perfect on the rally strap. What is the case size - 38mm?

Thanks for sharing

Stewart

: I had a pusher reattached to my pre-Carrera at my watchmaker a
: couple of months back, and when I came by to pick it up, he had
: a gift for me.
: From a yearbook a Swedish watchmaking magazine, he had found an ad
: featuring my exact model.
: I didn't write down the exact year, but it was late 1940's, I think
: 1948.

: Here it is:
:

: The ad says (main part):
: On your marks... ready... SELL!

: Despite problems of delivery we've been able to assure [delivery
: of] a batch of Heuer chronographs, thanks to a previous
: contract.
: The Heuer chronograph is known for it's exceptional accuracy - and
: it both shows and records time. It's a sale hit of the highest
: rank - now, be ready. On your marks, ready and sell!

: The pictures on the side:
: Upper) This is where you need a Heuer chronograph - it's both fun
: and exciting to have the race "in your own hand" and
: get lightning fast readings of the exact finishing time.

: Middle) In interurban calls the Heuer chronograph is practical. The
: three minute periods can be "flicked", you won't
: forget time...

: Bottom) In laboratory experiments and such, the Heuer chronograph
: has shown to be of invaluable use to scientists and engineers.

: Here's a recent wristshot of my watch (which somewhere along the
: line had the chrono hand switched out).

:

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