Shock is a strong word.

Could be non-Heuer, but we've seen other brands from Jeff so that wouldn't shock me as such.

Non-chronograph, well we've seen a couple of those too, most recently the Spirotechnique. (Writing chronograph and Spirotechnique in one sentence, I came oh so close to putting Spirograph there!).

So the most shocking would be non-mechanical, even though we've seen 2 of those from memory too (Ford LCD and Memphis).

Nonetheless, that's my question - is the movement non-mechanical, i.e. not manual-wind or automatic?