Here's a fun website to see how much a price in a previous year (say, 1964 or 1972) would represent in today's dollars --

http://www.measuringworth.com/uscompare/relativevalue.php

How "expensive" was the $110 Rally Master pair from 1960, in today's dollars? Or the 18 karat gold Carrera 1158, priced at $550 in 1972?

People often ask, "Well, was that a lot of money back in 1960 or 1972?" This "Measuring Worth" website helps answer these kinds of questions. A broad oversimplification . . . these old Heuers have gained more value over the years than other assets used in these indexes.

Jeff