A lot of it is essentially electronic gossip.

For instance, I don't know anything about Panerai (well, a little bit), but I could probably start a blog/pinterest thing about them, just re-blogging other peoples posts.
It/they have their uses, for pulling together information & photos etc, but unfortunately this includes inaccurate info, especially when it comes to the finer details of particular watch collecting.

Stewart

: My one month on Tumblr [very enjoyable] and my 10 days on
: Pinterest [seems worthless] have shown me that this is a whole
: new world. It's not about creating original content (information
: and images), but about re-blogging, liking, pinning, repinning .
: . . all of it can be absolutely mindless stuff, and can become
: "broken telephone" (as the kid's game is called), with
: the misinformation being sent all around.

: It was an eye-opener to explore Pinterest and see hundreds of my /
: our photos there, with no attribution or credits.

: This seems to be the new world . . . got to understand it, whether
: or not we choose to participate in these various outlets.

: Jeff

: +++++++++++++++++++++++

: