When the dust settles, I will write more about some of points that I found most interesting in this research, but I just wanted to post this quick message to thank everyone for the great reactions to the Viceroy story.

The story was there . . . it just took some interviews with the "elder statesmen", some searches in the massive database of tobacco company documents, and some luck for the story to come together so well. Perhaps like many other aspects of Heuer's heritage . . . it's there; we just have to find it, mine it, publicize it, etc.

. . . and to all a good night!!

Jeff

+++++++++++++++++++++

: How the Number Three Cigarette in America Made Heuer a Household
: Name -- http://www.hodinkee.com/ode-to-smoke

: Companion pieces here and here . Special thanks to Mark Moss for
: the companion piece covering the serial numbers and batches of
: Autavias!!

: Enjoy reading the Viceroy Story!!

: Jeff