: ... Seeping into a wider audience.

: Many of these cool/vintage/bloke stuff type blogs regularly feature
: the odd vintage Rolex, so it's nice to see them feature a Heuer,
: especially linked to a feature about cars.
: I know the 'McQueen Monaco' is commonly mentioned, but maybe the
: brand is starting to be discovered by a wider audience, which
: can only be a positive thing.

: Stewart

I think they are Stewart. I see Heuers posted on lots of Tumblr blogs pretty regularly. I also noticed some of the guys on the Vintage Rolex Forum showing off a few Heuers in pics from their GTGs. The word is out!