Just for fun, have a look at these two advertisements from 1963, and see how Heuer is selling "for racing", "for rallying", "for officials" and "for you".

Love the description of the new Carrera -- "newly-designed 3-dimensional dial makes reading more accurate under the most trying conditions. Large push buttons can be operated with gloved hands."

Let's repeat one more time . . . so many of today's watch brands are trying to create an image connected to motorsports, and some brands even try to connect to the golden age of racing, but we know that the racers were using the Heuers . . . period!!

Jeff