I believe that Porsche used the "Carrera" name first, for some of its racing models . . . Then came Heuer, in 1963.

Of course, both these references go back to the Mexican road race, La Carrera Panamericana -- http://en.wikipedia.org/wiki/Carrera_Panamericana. The race was run from 1950-54, then cancelled because of the number of fatalities, as well as the Le Mans disaster of 1955.

Jeff

++++++++++++++++++++++++

: Love these old ads. I'm wondering if Porsche thought "Carrera,
: that's a good name" ;0)
: (I dunno which came first, the car or the watch - after the race
: obviously)

: Stewart