. . . and while we are thinking about Rolex, one of my favorite articles from Jack Forster -- The Rolex Problem: A (Semi) Rational Look At The World's Most Recognized Watch.

Jeff

+++++++++++++++++++++++++++

: Interesting new campaign from Rolex . . . mainly "watches
: in the wild", with a few paid "ambassadors".

: Here is Hodinkee's quick description / assessment of the ad
: campaign --
: http://www.hodinkee.com/blog/a-quick-look-at-the-new-rolex-ad-campaign-highlighting-innovators-and-rolex-wearers

: What do you think of the new campaign? Larger question: What has
: Rolex symbolized over the years? Success / accomplishment /
: conspicuous consumption / status symbol / excellence?

: Jeff

: [second scan below, courtesy of Hodinkee]

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