This is a very handsome man's chrono with the look of stainless steel strength and '70s dial layout. I'd buy it. As to Tag Heuer, this is a good example of what they could do to inspire the younger racing crowd to explore and appreciate the '60s and '70s. They could, for example, dedicate several designs to Jo Siffert, as he was a winner in Formula 1 & 2, FIA Group 5, CanAm, and others. The El Primero movement would seal it, imho. Thanks, Jeff, for bringing this up...Bob Keller