This is an excellent article. The crux of the matter as the author so succinctly states is....

: "After all, if you don’t “get” watches, the price question is largely a rhetorical one, anyway."

As a "pre-owned" watch dealer, it is always difficult for me to explain, even to my wife who has watched my business for years, that the easiest watches to sell are always the expensive top brand complicated prestige watches. There is always someone with lots of money willing to fork over for the great goods in great condition with very little hassle. The nice mediocre goods are much more difficult in all respects. The people who want the good stuff "get watches". They may not get them the same way I do or anybody else does. They may "get" them only for the reason that their buddies need to see that Cartier, or Patek or solid gold Daytona on their wrist...but they get it and they don't care about the money. The money is the least of their worries. The value is something completely different.

JohnCote