I totalla agree with Jeff,
it depends on the point of view, even if I think that Heuer strategy paid more in terms of visibility.

For sure the Zenith mvmt could be technically more advanced but, at the end, who cares?

If you should buy watches only for the quality of the mvmt you should throw in the garbage can the 90% of the modern automatic watches (even expensive as Chopard) as the 90% have ETA mvmt... I have also some TAG Heuer and I would never exchange them with Rolex or others because they make me feel good as they are really cool.

I think that posting an article like this in the Heuer website is like throw gasoline on the fire, has nosense, like speak about sex of the angels...

Last but no least, I'm an Italian (proud to be) but I'm not so slow, so it would be a good habitude that everyone would speak for himself.
Cheers.

Gianluca

: Yes, we seem to have been through this discussion many times:
: Zenith was the first to announce or show an automatic
: chronograph, in January 1969 Seiko was the first to offer an
: automatic chronograph for sale, in Spring 1969, but this
: chronograph was sold only in Japan Heuer and Breitling were the
: first to offer an automatic chronograph for sale, in major
: markets around the world, during the Summer 1969. Of course, in
: January 1969, Heuer-Breitling already had many prototypes, but
: it was Zenith that made the decision to show these prototypes to
: the world.

: So which was first? As Mark points out, the answer depends on
: exactly how you phrase the question. But one thing is clear --
: for most of our readers, in Italy, Germany, the UK or the US, if
: you walked into a store every day, starting in January 1969, and
: wanted to buy an automatic chronograph, the first one available
: would have been a Heuer or Breitling.

: All this is discussed here --
: http://www.onthedash.com/docs/Project99.html

: Jeff

: ++++++++++++++++++++++++

: