Thanks for all the comments guys.
Seems to me like a really good reaction to the little old O&W.
I know this might seem daft.. but stick with me... I think it might be because it's quite Heuer-esk, or at least 'traditional' and clean in design like the early Heuers.

The O&W is small by diver standards, but it has a beauty that is hard to ignore. I can't help but imagine, that if they got the designers of the 60's Carrera and 60's Autavia and said 'design a dive watch'.. this is what you would get. Maybe it's just me, but that's what I see. It's compact, clean, elegant yet tough.. does the job with minimal fuss and simple, yet beautiful, design.

Stewart
- Heuerville