I did a little research after posting that pic last night and found this excerpt from Wikipedia (consider the source, of course) pasted below which indicates my friend's watch would be considered a Newman. Also got a few direct emails from guys who seem to agree with Wiki, and even some ideas of value. I was right - out of my league (price wise). Maybe he'll want to sell it, and if he does, I'll make introductions and bow out.

The rarest Daytonas are those with the so-called "Paul Newman" dial. Its distinguishing features are subtle and often unnoticeable to the untrained eye. First, a Paul Newman dial must be in a Reference 6239, 6241, 6262, 6263, 6264 or 6265 watch, installed by Rolex Geneva as original. All of these References had acrylic domed crystals. That aside, the sub-dials (the dials that are the opposite or contrasting color of the main dial) of a Paul Newman dial have block markers instead of lines, will have crosshairs across each sub-dial meeting at centre (unlike the normal Daytona), and the seconds sub-dial placed at 9:00 is marked at 15, 30, 45 and 60, whereas a normal Daytona dial is marked at 20, 40 and 60. The dial may or may not have the word "Daytona" written on the dial above the hour sub-dial located at 6:00. The dial came in four color and layout combinations, and was installed as an option by Rolex on the Daytona line of watches in the Reference 6239, 6241, 6262, 6263, 6264 or 6265 watches. The watch has been out of production since the early 1970s, and Rolex is not able to supply any replacement version of it.

: A quick google search shows that respected Rolex dealers call this
: dial a Newman. I can't comment on the situation years ago, but
: that seems to be what the market is calling them today. I'm far
: from a Daytona expert, that's just what I see online...