Christie's announces Christie’s Watch Shop, an online luxury retail boutique of rare, vintage, and luxury timepieces that will be available for immediate purchase all year round.

Here's the site -- www.christies.com/watchshop

And here's an article about the new venture --
http://luxsure.com/blog/2014/05/27/christies-launch-watch-shop-an-online-retail-boutique-of-rare-vintage-and-luxury-timepieces/

Appears to be attempt Number 27, to bridge the gap between eBay and the high-end auction rooms. It will be interesting to see the fees / approach.

Jeff