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Interesting Approach: "Transparency" in a $150 Watch

Interesting to read about this $150 watch (the "Brathwait Classic Slim"), which seems to have cost $75 to produce --

http://www.watchitallabout.com/brathwait-classic-slim-watch-review/

I believe that this is called "Transparent Marketing". And I'm guessing that when Rolex introduced the Deepsea Sea-Dweller yesterday, the didn't go public with the cost of producing the watch!!

Jeff

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