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The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
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TAG Heuer -- Don't Crack Campaign / NYC Marathon

Great to see that TAG Heuer will be sponsoring the 2014 New York City Marathon . . . also interesting to see the new "Don't Crack Under Pressure" campaign.

The "Don't Crack" campaign is a re-issue of an early 1990s campaign, featuring Senna and several other athletes.

Here's a neat video, for the "Don't Crack" campaign, and here's a website re the NYC Marathon sponsorship -- http://www.tcsnycmarathonchallenge.com/

I ran the New York City Marathon in 1983, and vowed never to run another marathon. That's one of the few vows that I have kept, in all the years of running.

Jeff

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