I always assume that the seller knows the approximate value of the watch that he or she is selling. Or at least I am not too surprised if they estimate the value, at a reasonable premium to market (say, 20 or 30%).

But now we see lots of folks listing at three times the fair market price, or even at 10 times the fair market price.

I have never really understood this approach -- Hoping that someone will get confused and hit the BuyItNow? Hoping that someone will make an offer, and somehow be influenced by the crazy BuyItNow price? Or maybe they just enjoy listing and re-listing their items on eBay?

Jeff

++++++++++++++++++++++++++++++++++++

: I have just loved watching the series of auctions and price
: adjustments involved with this Zodiac Triple Date on eBay. I
: believe I am correct in remembering that the owner started out
: with a buy it now of $18,000. After a series of price reductions
: it is now down to a buy it now of $6,000. I have bought and sold
: several of these including a BNIB example. I can buy them all
: day at NAWCC shows for $900-1,000. I wonder what the seller paid
: for it and who told him/her it was worth so much?

: JohnCote

:
: http://www.ebay.com/itm/ZODIAC-HEUER-CARRERA-Triple-Register-Dato-Compax-Panda-Most-Rare-/141498441789?pt=Wristwatches&hash=item20f1f6e03d