Aside from the entertainment value of these preposterous asks for Heuers on eBay, I can't help but wonder what the play is here.

Are they hoping to fool someone into grossly overpaying for their watches?

Are they akin to used car dealers who price their cars too high so they then can negotiate to the desired price?

Or do they legitimately believe that this is the market for their watch, and just don't know what the market is?

Regardless of their motivations are, I hope they continue Jeff, because I find your posts on these to be very entertaining.