I'm not sure that I have a good read on exactly where Hublot was, before Biver took over, but I am confident that the brand has been on a huge upswing under his leadership. It may not be the look you like, or the look I like, but it seems impossible to question the (economic / business) success of the brand.

Before Biver, were we paying any attention to Hublot? Wasn't it a low energy brand, making watches that no one really cared too much about? Now, it is seen and known by the world . . . Miami Heat, Los Angeles Lakers, the World Cup, etc.

Jeff

+++++++++++++++++++++++++++++++

: Biver turned Hublot into the laughingstock of the watch world, and
: the endless godawful Big Bang limited editions were uniformly
: met with derision.

: Just when it seemed like Tag was on the upswing, Biver came
: onboard, and now I fear all hope is lost.