I personally prefer simplicity over extra text - Fab Suisse, Turler, Tiffany et al actually turn me off to a dial, especially on something like an Autavia.

My opinion should count less though as I'm an odd duck; I prefer the Carrera and the Camaro - both non-panda too, please! - to the Autavia and Monaco; Speedmasters with baton hands to those with alpha or broad-arrows (legibility!), and have other contrarian/wrong opinions on watches, so what do I know?! :)