All that new technology in the late 1960s/1970s - electronic, quartz and digital - brought with it new design, I was hoping smart watches would do so too. In the UK for some time we haven't been allowed new houses with current design and technology, any new estates going up are identikit 'designs' in the Victorian style but duller and cheaper, even houses built on vacant plots in towns and smaller cities usually end up looking like what's around them. Yes, sure, there are some exceptions, but we need new designs to go with new technology! In its time the 1163 wasn't a big change from the 2246 but the Monaco was. At the time drivers thought it was naff (probably why we don't see any old photos of them wearing them) but we look back on it now as a classic piece of design.

Some Omegas from the 1960s/1970s to illustrate my point:

I wish TAG had made a daring design rather than make it look like their current range.