I just watched the History Channel special "Failure Was Not An Option" a derivitive from the book of the same title all about the Apollo mission control years.

Well, there were several archival footage videos of guys in the control room who were wearing Heuer Carrera watches.

Best part was that they showed a vintage, late 60's stopwatch which was used to count down the remaining fuel as the Apollo 11 Lunar module overshot the landing zone. The mission controller had 15 seconds of fuel left before the landing!

Omega may be the first wrist watch to land on the moon, but a Heuer got it there!!