For those interested in Gubelin and its history, have a look here -- http://www.gubelin.com/en/about-guebelin/about-us

Here's the brief summary:

The Swiss, family-owned House of Gübelin is known for its exquisite high-end jewellery, gemstone expertise, and as purveyors of some of today’s most sought-after luxury watch brands. Its story begins in 1854 with the opening of a small watchmaker’s shop in the Swiss city of Lucerne. Over time the business grew, moving to ever-larger locations in the city until finally settling in the prime site on the quay that still houses Gübelin’s Lucerne boutique today.

In the 1920s Gübelin opened its own jewellery atelier and at the same time set up a small gemmological laboratory so that it could test – and be sure of the authenticity – of the stones its jewellers used. It also continued making and repairing fine watches for a discerning clientele, developing a reputation that soon reached throughout Europe and overseas.

Gübelin today

These were the seeds of the Gübelin of today. The Gübelin Jewellery Atelier has become known globally for its exquisite, handcrafted pieces which celebrate the beauty and mystique of magnificent gemstones. The Gübelin Gem Lab, based in Lucerne and with branches in Hong Kong and New York, has grown into one of the most renowned and respected institutions of its kind. It provides highly trusted analyses and gemological reports, and is relied on by famous auction houses, royal families, collectors, and others for its authoritative expertise. In Switzerland Gübelin sells timepieces from some of the world’s most coveted luxury brands.

Gübelin has grown in other ways as well. Today it employs over 250 experts. Its ten boutiques in Switzerland and Asia feature an elegant, inviting ambience in which customers can take advantage of its refined, knowledgeable service in a relaxed, home-like setting. It has also expanded its services, with its Edigem subsidiary supporting clients in the appraisal and sale of estate jewelery, and the Gübelin Academy, based in Hong Kong, helping to share Gübelin’s expertise through a unique set of gemological courses and seminars.

There are enthusiasts who collect the "Gubelin" marked watches . . . I'm not sure that I have seen the type of following for the Gubelin branding in the vintage Heuer community that would justify this premium . . . but this listing may help detect whether there is such enthusiasm.

Jeff

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: An asking price doesn't establish anything. People can ask any
: price they wish, until it sells it means nothing.

: Personally I wouldn't pay a premium, especially for this version
: with Gubelin on the top line. Its the least attractive variant
: I've seen.

: [edited by Moderator]

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