People wondered if and when this might happen, and the answer is "Yes" and "March 8, 2016".

Details here -- Introducing The New HODINKEE Shop . . . billed as an entirely new way to buy and sell watches (plus lots of other neat things, too) . . . and I am telling you that I believe the hype!!

The market for vintage watches has hardly gotten more efficient, since the launch of this little website called "eBay". We see a lot of shady dealers, selling lousy watches, for big money / insane profits . . . and new enthusiasts can't buy them fast enough. Since when did the words "curate" or "select" mean "rip off"?

It will be fascinating to see what Hodinkee can do to change this market, or at least stake out a good position in the market. Hodinkee is a trusted name; with a unique / massive following; access to "everyone" in the business (and some great watches); and I believe that Ben is an honest guy . . . oh, and best of all, he is a died-in-the-wool Heuer enthusiast!!

This will be interesting to follow . . . March 6, 2016 . . . mark that on your calendar!!

Your reactions and comments, please . . .

Jeff