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Quality of dealer printing on Heuer dials *PIC*

I was wondering what level of quality you should expect to see for the text of the dealer name when found on Heuers, and if it can differ tremendously (not sure who did the printing of the dealer name? Was it always the maker of the dial, never, or sometimes?)
Just wondering in the context of the Breyer below (from WP24), which seems a bit askew.

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