Interesting to see how Breitling is leveraging its community of collectors, as the new (private equity) owners and new CEO (Georges Kern) explore Breitling's rich heritage.

Have a look at yesterday's Instagram campaign, with the hashtag #LegendaryFuture. 567 postings, showing some very interesting watches.

Breitling is on the move, and it will be interesting to see how they introduce new heritage-inspired watches. Of course, there is also the question of how they will clean up the catalog, which has a little too much bling for many of us!!

Jeff