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The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
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Seems to be the New Approach
In Response To: what's the point? ()

I can't claim to understand it, but this seems to be the new approach to selling watches.

  • if one person wants one specific watch, he or she can go to Bamford and draw it up . . . one like the Harrods LE will cost you around £7,000
  • if an "influencer" [Hodinkee, The Rake or Calibre11] or retailer [Harrods or Seddiqi] wants 100 to 150 watches, they call it a Limited Edition . . . expect the good ones to sell out quickly, then we see them in the after-market at nice premiums
  • if a member of the public visits TAGHeuer.com or a local retailer, the choices for the Autavia or Carrera are much more limited (and much more boring)
Have a look at the 10 watches in TAG Heuer's "Heritage" collection, here -- https://www.tagheuer.com/en-us/watches/heritage-watch. Sad that a brand with the amazing heritage that we celebrate every day with our own collections is left with this portfolio in the year 2018.

Compare with the vintage-inspired watches offered by Omega, Breitling and Tudor, and it gets even worse.

Jeff

+++++++++++++++++++++++++++++++++++++

: I just don't understand this....
: The Hodinkee OB yes, Calibre11 Siffert yes, but Harrods FFS?
: Does the world really need yet another Autavia LE?
: Especially one associated with a rather pretentious department
: store mainly frequented by tourists and footballers wives.
: I think it cheapens it rather than anything else.
: It was actually announced back in June and the Heueristi missed it,
: or maybe we all just subconsciously pretended it didn't happen
: :-)
: AndyO...

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