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Vintage Heuer Discussion Forum
The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003. | |||||||
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This is a great looking watch and something I've been wanting to see for a long time. Love the size. However, a handful of questions:
1. Why do you need to collaborate with Fragment to reissue a watch from your own historical collection? Maybe they want that extra logo at the top to help people distinguish between old and new? Not a complaint, just a question.
2. Fauxtina - is this still a thing? Why not white lume? As an example, the IWC Mark XVIII looks a lot better than their vintage inspired version and probably sells better too. FYI, the 28 year old Carrera CS3111 lume hasn't even turned yet.
3. Why a limited edition? If vintage Carreras are selling for $10K+, you need to come out with a whole line: black, white, panda, reverse panda, etc. Tudor figured this out with their Milsubs and came out the Black Bay: Black, Red, Blue, Green, Dark, GMT, Chrono, BB58. They're killing it. There aren't enough sub 40MM pandas in the market. Autavia and Navitimer are too big (personal preference) and the Speedy Tuesday is an elusive limited edition. Daytona?...good luck. Frustrating.
4. Price - this watch has mass appeal at $4k but because it's a limited edition, it will probably list for $6,500. That's a shame. A similar looking watch, the Sinn 356 has a cult following. I imagine this could be a next step up for them at the right price.
All that being said, I think this execution is definitely a step in the right direction. The Hodinkee and Rake models certainly generated a lot of buzz and made Tag realize that there's more demand for proper execution.
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