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Vintage Heuer Discussion Forum
The place for discussing 1930-1985 Heuer wristwatches, chronographs and dash-mounted timepieces. Online since May 2003.
Amazing that it has been almost exactly 10 years since the sale of the Haslinger collection, by Bonhams, in December 2010.
Here is what Arno has written today, on Instagram:
After approval we presented our strategy to Tag Heuer and became partners for the 150 anniversary celebrations of the Tag Heuer brand.
Already in February we showed watches at the Retromobile in Paris, followed by the Motorshow in Essen. In May we displayed the entire collection at the Prince Albert museum in Monaco followed by stints at the Festival of Speed and Revival in Goodwood. Late Oktober Paul and I went to New York presenting the collection to our American friends.
Prior to the sale we held a collectors meeting in London organised by Paul. If I remember correctly Heuer fans from 20 different countries were at the tables.
At the morning of the auction I was with the watches answering last questions. Time flies I thought to my self as the hammer went down for the Lots.
I was never allowed to see the buyers list however Paul told me that more than 70 percent came from the car department or where buying Rolexes or Pateks with Bonhams before!
Many thanks to Paul, James, Sholto, Jean Christophe, Jack, Nick, Katy, Ben, Miguel, Jeff, Mathilde, Simon, Francoise, Robert, Philip, Rob, Malcolm, Brandon, Mr Ruinard, Joey and all the buyers...!! It was a hell of a journey!
We can look back and say that it has been one hell of a decade for vintage Heuer!! Some ups and some downs, and now it seems some ups again, but all must agree that it was Bonhams sale of the Haslinger collection (and the related road shows in advance of the sale) that brought vintage Heuer onto the main stage, for the world of watch collectors to see and admire. The markets have changed and the media have changed [Hello, Instagram and Facebook!!], but the watches remain awesome!! And, so too, this community of collectors.
Perhaps some of the old-timers, as well as the bewcomers, will share some thoughts about this amazing decade!!