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When I say non-branded, I mean with no marketing..

: Thanks Chuck, I appreciate you passing this
: information on to me. When you say
: non-branded models do you mean that it is
: not branded either on the movement or on the
: back of the case? Also, the watch I
: purchased has never been worn thus basically
: brand new. Do you think that would have any
: inpact on the value?

When I say non-branded, I mean with no marketing tie-in's with another company, like the Viceroy Autavia's, the Champion labeled French manufacture Chronographs, etc. In other words, I do not personally feel that there is much (if any) premium payed for a Champion labeled model over a plain one.

As for the watch being unworn and new, condition is king when it comes to watches, the closer to brand new in the box, unless it was worn by an astronaut, movie star, professional sportman, etc. the higher the value typically.

-- Chuck

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